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For over a decade our team has been industry trailblazers, shattering boundaries and revolutionizing company videos, direct and brand response commercials, celebrity endorsements and engaging viral call-to-action entertainment. Our award-winning video productions elevate brands, showcasing the essence of companies, their products, and services—catering to the world’s largest corporations as well as young startups.
We’ve crafted a seamless fusion of captivating, storytelling, and effective promotions, designed not just to entertain but also to educate and elevate awareness. We curate a media mix tailored to target and deliver. Whether the objective is to boost sales, increase visibility, seasonal promotions, or product positioning, our video prowess ensures a more impactful reach towards achieving your objectives.
For over a decade Mr. Haddad has been heavily engaged in the media industry. His career started in television in the early spring of 2012. This is where he began working on educational programming with an award-winning production team.
Working on educating within industries such as manufacturing, environmental, agricultural, medical, municipalities and oil & gas. It was here that he quickly learned about the power of effective storytelling and creating a compelling message to viewers.
After, working on several national television shows and finding a passion for educating viewers. Mr. Haddad started working alongside some of the biggest names in the direct response industry. Mr. Haddad’s passion for television and educating viewers grew to not only involve long form content.
In 2015, with the rise in online shopping and the growth in media platforms. He saw a need to help companies build brand awareness and direct response through the power of short form content. With his venture into this space Mr. Haddad had the privilege to learn from some of the best in the business. Over the years Mr. Haddad has worked on countless successful campaigns within a large scope of industries and products ranging from outdoor, medical, home and housewares, fitness, skincare, beauty, health and wellness, and lifestyle products.
After over 8 years of working on national media campaigns. Mr. Haddad decided to take on a new challenge of working with local businesses though short form content. With his extensive knowledge within the industry and passion for educating viewers. He teamed up with the largest media company in the world.
For him, combining talented production teams with advertisers was a natural fit. Here he quickly flourished within the company earning some of the highest achievements and awards.
Through the years Mr. Haddad has gained numerous relationships within the media space. Ranging from the largest cable networks, OTT streaming platforms, social media platforms, and outdoor & print publications.
With years of developing relationships within the cable networks and countless media buys. Mr. Haddad has also worked with some of the industry’s most creative and talented award-winning production teams. Stacking the extensive media knowledge along with the right connections. This propelled Mr. Haddad to take on a new challenge in his career.
In 2024, he decided to leverage the award-winning production teams, media connections, knowledge and experience to form the industry’s next powerhouse Spotlight Media Inc.
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